Our customers are our best friends, we listen to them and make everything right for them – Customer Engagement at HK
Posted by Hari Krishna
September 24, 2020
At HK, a customer is not the third-party in our business, but an integral part of it.
We, at HK, believe that excellence is not just about crafting the sparkling diamonds, but it’s an art of creating value for our customers and we everyday work towards achieving that excellence.
Hari Krishna Exports Pvt. Ltd. is a group of like-minded people working on the principles of Faith, Aptitude, Innovation, Togetherness, and Hard work towards a common goal of creating a diamond with a heart.
Over the decades, we have grown in size and stature with presence all over the world, our success can be attributed to the stated culture of excellence ingrained in the fabric of HK.
Let’s dig deeper:
For HK, focusing on long-term customer loyalty is integral to its culture. Thus, customer relations is not any specific department at HK but everyone’s job. Across verticals, all the employees treat our customers as part of the Hari Krishna family.
HK focuses primarily on ensuring that its clientele should feel proud to be associated with the company. Hence, for HK ‘Being Better’ is the mantra for success, because a bigger turnover can take care of itself if it’s better.
Let’s see how we work on being better:
HK has always updated itself with time, as now innovation is a part of HK’s culture. As the world is transforming so fast that if we don’t catch up, then we are in huge trouble.
In this technology-driven age, we can proudly say that our website, hk.co is the shortest URL ever in the diamond industry to make it convenient for the clients of all backgrounds.
We have also made our exclusive inventory of sparkling diamonds available 24/7 on our website and app hk.co, so our customers can browse and purchase at their convenience.
It is most convenient for our overseas customers as they can explore the diamonds with the comfort of their homes.
You just have to register on our website hk.co or download our leading-edge hk.co mobile application available on all the platforms including Android & iOS to enter the world full of diamonds while sitting on your comfy couch.
Our high-tech hk.co website/app offers you groundbreaking features. such as
• You can view sparkling new diamonds with a Detailed Portfolio.
• You can also search for your unique diamond with Advanced Filters.
• You can compare multiple diamonds in a Single Window.
• You can inspect your diamond from different angles with live video and image with the GIA certificate in Ultra High-Resolution.
• You can purchase your favorite diamond in just 3 Clicks.
• You can also track your shipment in Real-Time.
We also provide a virtual tour of our diamond manufacturing unit – HK HUB to all customers (Existing + Potential) to ensure transparency and faith.
HK believes that the quality of products or services is not what you put into it, but what the customer gets out of it. That’s why we keep ourselves so much attentive while manufacturing the diamonds to ensure consistently higher quality in our products and services.
Hari Krishna Exports produces diamonds in more than 9 different shapes in its Surat-based manufacturing unit, which then moves to Mumbai for classification and certification. After that, these diamonds are sold to businesses worldwide.
In these functions and hierarchies, certainly, innovation and hard work are hallmarks, but transparency is paramount.
That’s why we ensure that our philosophy of ‘Faith is in the name’ is evident through the entire value chain from sourcing ethical rough, state-of-the-art manufacturing facilities to manufacturing quality products and advanced human resource policies.
HK’s diamonds are flawless and are a reflection of its corporate philosophy of being honest to the core. Our diamonds have an unparalleled shimmer because they sparkle with the clarity that marks customer relationships at HK.
We keep the environment of our premises so warm and friendly that customers, regular or potential, feel inspired by the brand and visit our offices and manufacturing facilities if only to experience the hospitality of the HK Group.
In our digital business, we provide micro-details of our diamonds and its inclusions, with Ultra High-Resolution images and 360-degree video to ensure fair and transparent business. With our transparency, the online sales of HK approximately incorporate 34% of our total sales.
HK flourishes on the ultimate relationship-building tool between business and customer – personalization. As personalization is the only key to understand what your customers need well before they realize it themselves.
HK believes that a customer is the purpose of a business, so all through the decades of journey, HK’s relationship with customers has not only been the best but legendary as well.
Hari Krishna Group believes that customer’s happiness is worth much more than its value of diamonds. So, HK diligently maintains a record of all the customers and their feedback. As their recommendations are actively integrated into the policies and functioning of HK.
HK has also customized meeting rooms designed to uplift the experience of our customers from different countries. HK also offers concierge service for customers which is a path-breaking step closer to innovation in the diamond industry.
Our Client Relationship Executive receives all our customers to ensure every client that walks into HK gets personalized service. We also arrange trips of our customers, be it for a long or short distance.
Whenever any of our clients visit HK, we appreciate them with gifts and take them to our manufacturing unit HK HUB to make them familiar with our factory and process. Many times we invite them to be a part of the activities and celebrations at the HK HUB.
We never forget to wish them on their birthdays and anniversaries and as a small gesture to tell them how deeply we value their association, we present all the customers with books on their birthdays.
Even we celebrate our customers’ birthdays by providing food to the orphanage and old age homes as we believe that there is no gift better than a good deed and share a glimpse of this celebration to them in form of photographs.
Today, millions across the world have implicit faith in Hari Krishna Group’s promise of the highest international standards in diamond and jewellery manufacturing.
Internationally, Hari Krishna Exports is a name that is synonymous with impeccable quality, transparent business methods, and an intuitive understanding of the needs of the modern diamond marketplace.
We believe that swift communication between the company and our customers is the key to this achievement.
HK participates in prestigious international diamond and jewellery trade shows to demonstrate its unique designs, innovations, and services to customers.
Also, HK arranges get-togethers for overseas distributors and customers after these trade shows to strengthen bonds and promote business ideas.
HK organizes an annual meet and greets in premises with its native clientele to discuss the latest market trend and industry insights. We also invite the industry experts to share their expertise about the market scenario and create more awareness by providing imperative insights.
We also like to engage with our customers through valuable content in the form of blogs, videos, images, social media posts, etc., to inspire, entertain, and inform them in every possible way.
However, it is not only these tangible expressions of appreciation, genuine hospitality, and intuitive services that draw customers to Hari Krishna Exports but a positive and forthcoming attitude of HK that attracts and promotes customer retention.
It is also its Fair and Fixed Price Policy, a path-breaking policy by which HK discontinued the customary system of bargaining in the diamond industry and assured low prices and transparent deals to customers.
Hari Krishna Exports stands tall in the global diamond marketplace because it does not merely sell diamonds: it also brings with it the happiness that comes with purchasing the perfect gem cuts at honest to goodness prices. That’s the reason why we have 80% of repeat clientele.
You can also explore our sparkling collection of diamonds by signing up on the hk.co website or by downloading the hk.co app now available on many platforms including Android & iOS.
